Quick intro…

Marketing leader at the intersection of product and brand. Proven track record at reputable agencies, brands, and startups. Known for digital marketing firsts and innovating at scale. Valued for blending strategic vision with hands-on execution. Record label founder.

Selected Works

Professional Experience


Sr Director of Product & Marketing

Commotion, Remote

2023/2024

Responsible for all marketing initiatives including product marketing, GTM, and brand development.

Led initial product strategy to secure pre-seed capital.

Day-to-day partner to the cofounder to define the initial product vision.

Executive team member with board and investor visibility.

Created a new brand, brand strategy, launch website, and sales assets working with freelance designers for less than $10k.


Head of client services, responsible for the studio’s executive client relationships, including Google and Airbnb.

Developed and implemented a digital product discipline and vision for the agency to drive new business.

Won two new major accounts including Motorola (Digital Product Design) and nZero (Website Redesign).

Animation by Cam Schultheis

Client Partner

B-Reel Studios (Now, Feels Like), Los Angeles

2022/2023


Director of Digital Platforms & Services

Apple / Beats, Los Angeles

2018/2021

Responsible for developing Beats’ service and digital product strategy within Apple across marketing and product.

Delivered a 5-year strategic roadmap for membership growth, fostering cross-functional collaboration across Apple hardware, software, and marketing teams, up to the VP level.

Developed high-converting user journeys by integrating Beats’ ecosystem with Apple platforms, increasing Apple Music trials and Average Order Value through Apple’s Online Store, +2% YOY.


Head of Digital Consumer Programs

Apple / Beats, Los Angeles

2016/2018

Head of digital marketing, responsible for all of Beats’ owned digital channels, DTC and eCommerce.

Oversaw $20m budget managing a 15+ person team across design, tech, dev, and channel leads.

Drove $250m+ in annual global revenue through DTC, including, web, app, lifecycle content development, membership, and Apple services integrations (Apple Music, Support, etc).

Developed a 5-year services vision to improve the Beats digital ecosystem and increase Beats membership growth and LTV.

Video by Elephant


Brand Director

72andSunny, Los Angeles

2015/2016

Brand and business lead for Tillamook (TCCA) and Sonos accounts, overseeing a team of 15 across creative, strategy, and brand management.

Launched Tillamook in California by blowing up “Big Food” across paid social, TV, out-of-home, and local PR/events. (Directed by Floria Sigismondi- Bjork, David Bowie).

Applied business transformation and CRM strategies to increase product awareness and drive membership growth.

Video “Goodbye Big Food” created by 72andSunny for Tillamook


Sr Account Director

AKQA, London & Portland

2013/2015

Agency lead for multiple Nike Global Brand categories, including Nike Better World, Global Football (Soccer), Global Running, and Nike Mens Training. Partner to Nike's VP of Social.

Relocated to the US to launch AKQA’s Portland office.

Grew business by building the first content studio and social team dedicated to Nike, enabling highly reactive social posts across multiple Nike categories (creating Cinemagraphs & Vines like this one!)


Social Account Director

AKQA, London

2012/2013

Responsible for the global social strategy and tool implementation for Nike’s first Community teams.

Pitched and managed the global rollout of Nike's first-ever Social Media Management System globally (Sprinklr).

Developed product roadmaps, and community playbooks to scale global brand campaigns.

Led in-person social media training and Command Centers for US, Canada, UK, Japan and Brasil Nike Community Management teams.


Social Media Manager

AKQA, London

2011/2012

Managed Nike’s global expansion of social media across Facebook and Twitter, including notable firsts on each platform.

Led the social strategy for Nike globally and Twitter’s first-ever branded ‘listen and respond’ activation over New Year's Eve 2012 (#MakeItCount).

Launched the Nike Fuelband by developing cross-category community playbooks and a social command center/brand takeover on the ground at SXSW.


Account Manager

AKQA, London

2010/2011

Pioneered Nike’s first branded social reactive content at major sporting moments and product launches.

Disrupted the 2010 World Cup South Africa through on-the-ground command centers, projecting reactive brand content to the tallest building in Johannesburg (Write The Future - Cannes Lion Winner).

Managed Facebook’s first-ever ‘social media football club’, The Nike Academy / The Chance.


Account Executive

AKQA, London

2008/2010

Created Nike’s first Facebook brand pages and integrated activity into global marketing campaigns, becoming the first major brand to use Facebook pages for reactive content updates, training, and live event coverage.

Managed all of Nike Football’s Social Media presence, including content creation, updates, and brand strategy across 15+ markets.

Video by AKQA

Selected Ambient Works

A Strangely Isolated Place, has been my passion project since its birth in 2008 as an ambient and electronic music record label, blog and mix series. With roughly 18,000 physical LPs+CDs sold since 2008 and global distribution across 50+ releases, the label holds an extensive sync network, hosting live events in London, Portland, New York, and LA.

Prior to the pandemic in 2020, I launched a free, 24/7 digital radio station called 9128.live curating music from A Strangely Isolated Place and other labels. The radio station hosted live-streamed DJ and artist performances from across the globe during the lockdown, attracting thousands of listeners tuning in for 48-hour+ during lockdown.

Listen live using the player below, visit the website, or tune in through the iOS or Android apps.

"Absolutely excellent source for forward thinking electronic (ambient leaning) music. Can not recommend this app enough"

...

"A super curated playlist of some of the best ambient music from Ryan and the ASIP crew, the app comes with some nice little touches like sleep timer and alarms. Keep listening for the interludes, some wonderful little things to spot."

...

"If you are an avid fan of ambient music or thinking about dipping your toe in the waters, 9128 is an incredible resource. There’s so much great music being produced, but hard keep up on everything. Ryan from ASIP has created this platform to curate tunes from his label and many other incredible ambient labels across the globe. I typically want to be my own DJ, but have found so many practical uses for this app at work, going for walks, and falling asleep. Can’t put it over enough!"

...

"Absolutely excellent source for forward thinking electronic (ambient leaning) music. Can not recommend this app enough" ... "A super curated playlist of some of the best ambient music from Ryan and the ASIP crew, the app comes with some nice little touches like sleep timer and alarms. Keep listening for the interludes, some wonderful little things to spot." ... "If you are an avid fan of ambient music or thinking about dipping your toe in the waters, 9128 is an incredible resource. There’s so much great music being produced, but hard keep up on everything. Ryan from ASIP has created this platform to curate tunes from his label and many other incredible ambient labels across the globe. I typically want to be my own DJ, but have found so many practical uses for this app at work, going for walks, and falling asleep. Can’t put it over enough!" ...

Summary

Where I do my best work

Digital & Social Media Strategy
Brand Strategy & Brand Management
Product Marketing & Positioning
Social Media Management (SMMS & Enterprise)
Business Development, Growth, and GTM
User Experience and Journey Mapping
eCommerce & Website Experience
Digital Transformation & Service Design
AI & LLMs, Enterprise & eComm specific

Agencies I’ve learned from

AKQA (Digital & Full Service)
B-Reel (Digital & Product)
72andSunny (Creative & Advertising)
Elephant (Managed a 5-year partnership)
Conscious Minds (Brand & Social)

Brands I’ve worked with

Nike (Digital, Social, Brand)
Apple (Digital, Services, UX, Product)
Beats (Digital, eCommerce, D2C, CRM, Lifecycle)
Google (Digital, Product Strategy)
Airbnb (Digital, Product Strategy, Prototyping)
Tillamook (Brand, Content, CRM, Membership)
Sonos (Brand, Content, Advertising)
nZero (Brand, Website design)
Motorola (Brand, Product Design, Prototyping)
Commotion (Startup, Brand, Product)

Tools I practice

Keynote, Slides, PPT (Expert, to my demise)
Squarespace (Expert)
Google Ad Suite, Analytics, Adwords (Great)
Mailchimp (Great)
Sprinklr, Hubspot, Salesforce (Great)
Figma (Great)
ChatGPT & GPT Creation (Good)
Adobe Photoshop, Illustrator, AE (Good to Dangerous)
HTML (Dangerous)
Webflow (Learning)
Apple Developer Platform (Learning)

Contact