Marketing leader at the intersection of product and experience. Proven across agencies, startups, and global brands. Proud of digital marketing firsts and innovating at scale. Strategic by design, hands-on by instinct. Running a record label as a 16-year passion project.
Selected Works
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![An image of Beats & Apple ecosystem.]()
Managed a $250m eCommerce business and created a Beats owner ecosystem inside Apple Services
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![An image of The Cultural Center.]()
Defined a new brand and positioned an AI eCommerce startup, securing multi-million pre-seed investment
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![Motorola Switch Clock Design]()
Defined and implemented a digital product strategy to win two new business at B-Reel Studios
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![ASIP Licensing and Sync showcase]()
Founder of an ambient and electronic record label, with 50+ artists and 100+ releases since 2008
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![Nike Fuelband Activation SXSW]()
Created Nike's first ever integrated social media campaigns on Twitter and Facebook, for pivotal cultural and product moments
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Launched a beloved Oregon dairy brand in California through disruptive TV and social media campaigns
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Creator of a 24/7 online radio station featuring 48hr live streams and curated programming
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Hosted several label nights at esteemed venues such as Public Records Sound Room (NYC)
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(Bonus) Reinterpreted the legendary KLF album, 'Chill Out' with completely new music
Professional Experience
Responsible for leading R/GA’s 25-year relationship with Nike
Overseeing multiple senior relationships across a portfolio of multi-disciplined clients and brand functions, including Nike Digital, Retail, Social, and Jordan.
Responsible for product marketing, GTM, and brand development.
Led initial product strategy to secure multi-million $ pre-seed capital.
Day-to-day partner to the cofounders, defining initial product vision and roadmap.
Executive team member with board and investor visibility.
Head of client services, responsible for the studio’s executive client relationships, including Google and Airbnb.
Developed and implemented a digital product discipline and vision for the agency to drive new business.
Won major accounts, including Motorola (Digital Product Design) and nZero (Ecosystem Redesign).
Animation by Cam Schultheis
Director of Digital Platforms & Services
Apple / Beats, Los Angeles
2018/2021
Responsible for developing Beats’ service and digital product strategy within Apple across marketing and product.
Delivered a 5-year strategic roadmap for membership growth, fostering cross-functional collaboration across Apple hardware, software, and marketing teams, up to the VP level.
Developed high-converting user journeys by integrating Beats’ ecosystem with Apple platforms, increasing Apple Music trials and Average Order Value through Apple’s Online Store, +2% YOY.
Head of Digital Consumer Programs
Apple / Beats, Los Angeles
2016/2018
Head of digital marketing, responsible for all of Beats’ owned digital channels, DTC and eCommerce.
Oversaw $20m budget managing a 15+ person team across design, tech, dev, and channel leads.
Drove $250m+ in annual global revenue through DTC, including, web, app, lifecycle content development, membership, and Apple services integrations (Apple Music, Support, etc).
Developed a 5-year services vision to improve the Beats digital ecosystem and increase Beats membership growth and LTV.
Video by Elephant
Brand Director
72andSunny, Los Angeles
2015/2016
Brand and business lead for Tillamook (TCCA) and Sonos accounts, overseeing a team of 15 across creative, strategy, and brand management.
Launched Tillamook in California by blowing up “Big Food” across paid social, TV, out-of-home, and local PR/events. (Directed by Floria Sigismondi- Bjork, David Bowie).
Applied business transformation and CRM strategies to increase product awareness and drive membership growth.
Video “Goodbye Big Food” created by 72andSunny for Tillamook
Sr Account Director
AKQA, London & Portland
2013/2015
Agency lead for multiple Nike Global Brand categories, including Nike Better World, Global Football (Soccer), Global Running, and Nike Mens Training. Partner to Nike's VP of Social.
Relocated to the US to launch AKQA’s Portland office.
Grew business by building the first content studio and social team dedicated to Nike, enabling highly reactive social posts across multiple Nike categories (creating Cinemagraphs & Vines like this one!)
Social Account Director
AKQA, London
2012/2013
Responsible for the global social strategy and tool implementation for Nike’s first Community teams.
Pitched and managed the global rollout of Nike's first-ever Social Media Management System globally (Sprinklr).
Developed product roadmaps, and community playbooks to scale global brand campaigns.
Led in-person social media training and Command Centers for US, Canada, UK, Japan and Brasil Nike Community Management teams.
Social Media Manager
AKQA, London
2011/2012
Managed Nike’s global expansion of social media across Facebook and Twitter, including notable firsts on each platform.
Led the social strategy for Nike globally and Twitter’s first-ever branded ‘listen and respond’ activation over New Year's Eve 2012 (#MakeItCount).
Launched the Nike Fuelband by developing cross-category community playbooks and a social command center/brand takeover on the ground at SXSW.
Account Manager
AKQA, London
2010/2011
Pioneered Nike’s first branded social reactive content at major sporting moments and product launches.
Disrupted the 2010 World Cup South Africa through on-the-ground command centers, projecting reactive brand content to the tallest building in Johannesburg (Write The Future - Cannes Lion Winner).
Managed Facebook’s first-ever ‘social media football club’, The Nike Academy / The Chance.
Account Executive
AKQA, London
2008/2010
Created Nike’s first Facebook brand pages and integrated activity into global marketing campaigns, becoming the first major brand to use Facebook pages for reactive content updates, training, and live event coverage.
Managed all of Nike Football’s Social Media presence, including content creation, updates, and brand strategy across 15+ markets.
Video by AKQA
Selected AmbientWorks
A Strangely Isolated Place, has been my passion project since its birth in 2008 as an ambient and electronic music record label, blog and mix series. With roughly 18,000 physical LPs+CDs sold since 2008 and global distribution across 50+ releases, the label holds an extensive sync network, hosting live events in London, Portland, New York, and LA.
Prior to the pandemic in 2020, I launched a free, 24/7 digital radio station called 9128.live curating music from A Strangely Isolated Place and other labels. The radio station hosted live-streamed DJ and artist performances from across the globe during the lockdown, attracting thousands of listeners tuning in for 48-hour+ during lockdown.
Listen live using the player below, visit the website, or tune in through the iOS or Android apps.